Fresh Take: Numbers too have a story to tell

Pic courtesy: indicine.com

On May 7, 2017, epic drama Baahubali 2 became Indian cinema’s first film ever to gross Rs 1000 crore box office business worldwide within nine days of its release. Both the parts of Baahubali had collected close to Rs 1700 crore globally by second week of May 2017. This is historic and unlikely to repeat in the near future.

But what if I tell you that Vinay Pathak starrer comedy Bheja Fry (2007) is the most successful film in last 15 years and on the second position is Aashiqui 2.

Looking at Rs 1000 crore it would be easy to say that Baahubali 2 is the biggest film of Indian cinema in terms of business but is it the most profitable film? If we tweak the parameter of success a bit, we can get the real picture.

In the business analogy, it is often said that the success of the business does not depend on the money it earns but the returns it gives on investment. The same applies to movie business as well.

Pic courtesy: glamsham.com

The first part of Baahubali was made at the cost of Rs 150 crore and the second at Rs 280 crore. Against the estimated investment of Rs 430 crore, both the films together earned a little over Rs 1600 crore (by 2nd week of May) giving a return of over 372%. Remember Rs 1600 crore is gross collection including that of overseas and not net collections (still counting). Now consider Bheja Fry, the Indianised version of a French film earned Rs 12.6 crore worldwide and it was made at shoe-string budget of Rs 1.5 crore, giving a whopping return of 739%.

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Emergence of TV stars on the ‘Big Screen’

When you get up in the morning and still the thought lingers in your mind about the movie you saw a day before, this means director was successful in conveying what he wanted to say. And for me it was Sushant Singh Rajput’s performance in Abhishek Kapoor’s Kai Po Che which I couldn’t get off my mind. Here was an actor who till last year was ruling the TRPs on the 9pm slot with his role of Manav in Pavitra Rishta on Zee TV and today has successfully made a transition on big screen. He already has 3 films in his kitty including Rajkumar Hirani’s P.K. and a YRF untitled with Parineeti Chopra.

Source: koimoi.com
Source: koimoi.com

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What goes wrong just before the release?

Kamal Hassan almost wanted to leave India after what he termed as “Cultural Terrorism” stalled the release of his mega budget film Vishwaroopam for 10 days before it finally released on 7 Feb. Demanding some scenes to be cut in the movie, Muslim Groups lodged a protest with the CM and a Censor Board certified film’s release was stopped by Tamil Nadu Government. Hassan went to Supreme Court where one-judge bench ruled in his favour but the decision was overturned by a Two-Judge bench. Ultimately, a consensus was reached between the two parties and the film released with the controversial scenes muted.

Source: ibnlive.com
Source: ibnlive.com

Continue reading What goes wrong just before the release?